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The importance of a blog on your website

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Why should I Blog?

 

The importance of a blog seems like an appropriate subject. I always tell our clients that they need to update their blog at least once a month. I should follow my own advice since GratefulWebServices.com hasn’t been updated in quite a few months. It’s like the analogy that the gardener’s own garden is overgrown with weeds. So much time is spent taking care of other people’s websites that at the end of the day, Grateful Web Services blog is put on the back burner.

Yes, a blog is very important to your business. This is probably one of the best things that you can do to help your search engine ranking. Adding new content, lets Google know that your website is alive and breathing. Google wants to rank websites that appear to have more activity. Those with the least, head to the end of the line.

Blogging is an inexpensive way for small businesses to drive traffic. This means more business, equaling more money!

Increased website traffic, in the form of pageviews from organic and social sources, can help your business. Every time you publish a new post, you get another opportunity for web crawlers to find your website and suggest it to those who are searching Google with relevant keywords.

The amount of traffic that you can earn from your blog depends on the topic, how much you promote the articles, and how good the content is.

According to HubSpot, the average business can get 55 percent more visitors with a blog.

I recommend to our clients, to make a list of 6 topics so that each month, for the next 6 months, you know what you are going to write about. This makes it much easier to plan ahead. Now, I will take my own advice!

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