We are not talking about cracking the actual website code on a website that is way too much to cover on a blog! Besides, most of you, really don’t care to know all of that technical programming anyway, which is why we are here! Navigating the confusing terminology can be somewhat intimidating though. There is a lot of terminology that might not make sense for you but that’s okay. Below, we have some common words that are used often in the web industry to try and help clear the mystery.
The back-end of a website is the part hidden from the view of regular website visitors. The back-end generally includes the information structure, applications, plugins and where you edit the content on the site.
Breadcrumbs are the navigation elements that generally appear near the top of a web page that show you the pages and subpages for the page you’re on. For example, Home > Services > websites>
The browser refers to the program a website visitor is using to view the web site. Examples include Safari, Firefox, Google Chrome.
Cached files are those that are saved or copied (downloaded) by a web browser so that the next time that the user visits the site, the page loads faster.
Content Management System
Also known as a CMS, the Content Management System is a backend tool for managing a site’s content that separates the content from the design and functionality of the site. Using a CMS generally makes it easier to change the design or function of a site independent of the site’s content.
This Stands for Domain Name Service. Basically, it’s the thing that converts IP addresses into domain names. DNS servers are provided with the IP address of your web server when you assign your domain name to those servers. When someone types your domain name into their web browser, those DNS servers translate the domain name to the IP address and point the browser to the correct web server.
The domain is the name by which a website is identified. The domain is associated with an IP address. Depending on the extension com, .net, .org, etc., a domain can be anywhere up to 26 to 63 characters long.
The place where you purchase your domain name like GoDaddy
This is short for electronic commerce. It’s the buying and selling of goods online, through websites. Products sold through eCommerce can be physical products that require shipping, or digital products delivered electronically.
An error message indicating the server cannot find what was requested by the user. For example: landing on a page that does not exist on a website.
Favicons are tiny (generally 16×16 pixels, though some are 32×32 pixels), customizable icons displayed in the web address bar in most browsers next to the web address. They’re either 8-bit or 24-bit in color depth and are a small version of your logo
The front-end is basically the opposite of the back-end. It’s all the components of a website that a visitor to the site can see (pages, images, content, etc.) Specifically, it’s the interface that visitors use to access the site’s content.
FTP: File Transfer Protocol
FTP is how files are moved across the internet. You can use FTP to connect to your web server and put your web files there. You can also access files via a browser.
HTML stands for Hyper Text Markup Language. It’s an essential language for developers to use in order to specify content for a website or page.
Similar to HTTP, HTTPS stands for HyperText Transfer Protocol over SSL (Secure Socket Layer) or, alternately, HyperText Transfer Protocol Secure. Like HTTP, it’s a set of rules for transferring hypertext requests between browsers and servers, but this time it’s done over a secure, encrypted connection. This is required these days and is handled as an extra but required charge through your hosting company.
A hyperlink is a link from one web page to another, either on the same site or another one. Generally, these are text or images and are highlighted in some way. Text is often underlined or put in a different color or font-weight.
A landing page is a page where a visitor first enters a website. Oftentimes, a special landing page is created for a specific action from the new visitor. This can be used for a special advertising or marketing campaign.
Active text or images that by clicking on you will move to a different page or place online. This is usually highlighted as an underlined or different color or font-weight.
The list of buttons, like home, about us, contact etc. that are used to navigate through your website.
Navigation refers to the system that allows visitors to move around the website. Navigation is most often thought of in terms of menus, but links within pages, breadcrumbs, related links, pagination, and any other links that allow a visitor to move from one page to another, are included in navigation.
This is relevant to e-commerce. This is a 3rd party financial service provider that collects money generated from online sales from the customer’s credit card and deposits the money into your bank account. It is like the middle man between the sale and your bank.
A plug-in is a bit of third party code that extends the capabilities of a website. It’s most often used in conjunction with a CMS like WordPress for example. Plug-ins are a way to extend the functionality of a website without having to redo the coding of the site. Plugins can also refer to bits of third-party software installed within a computer program to increase its functionality. Using these plugins save the site owner a lot of money since custom coding is very expensive. However because it’s not custom coding, there are limitations of what the plug-in was created to do.
Search Engine Marketing – includes any type of marketing and advertising for best search engine visibility. This includes SEO and paid methods such as Google Adwords.
Search Engine Optimization – The process of improving your search ranking on search engines.
A system designed to help find information on the internet Like Google.
The online tool within your website where you can list products available for sale – a series of dynamic pages that allow users to browse, add items to their cart, then purchase. This is eCommerce
This stands for Secure Socket Layer. This is a must-have these days on your domain hosting account.
When your website URL shows https, you know you are secured by an SSL.
Junk email. Unsolicited, uninvited emails to sell stuff to you that you probably don’t want.
The number of visitors to your website
Stands for Uniform Resource Locator. A site’s URL is its address, the name that specifies where on the Internet it can the found. Like, gratefulwebservices.com
A web page is a single document with a website. Generally written in HTML/XHTML, meant to be viewed in a web browser. In many cases, web pages also include other coding and programming such as PHP or ASP. Websites are generally built from multiple interlinked web pages.
Many times people call a website a web page but a website is All of the pages and is not a single document, like a web page.
The fee you pay to rent space on high-speed servers so your website is available to the general public even when your computer is switched off. You can ask Grateful Web Services about hosting your site on our dedicated server.
A web server is a computer that has software installed and networking capabilities that allow it to host websites and pages and make them available to internet users located elsewhere. The web server holds all of the web files on a website and makes it available for people on the internet to see them. It is necessary to have this in order to have your website on the internet.
An application that reports about the number of visitors to your website, where they are from, how they are locating you etc. Ask Grateful Web Services about Google Analytics. We can install and monitor your website traffic. It’s important to know what your site visitors are doing in order to better serve them.
Whew, you made it down the list! There is no quiz, so no worries! Please be sure to ask about anything that is unclear, when you talk to us. We are here to guide you through and not confuse you!